Core Team Members

Apart from the two core team members, who run the show and the entire ground activities for the NGO, we have a number of volunteers who devote their precious time towards our online presence. We also have our medical team geared towards guiding those needing advice, in the right direction.

  • Sumeet Shah,
    Head, Operations

  • Ujwala Raje,
    Head, Operations

Medical Team

  • Dr.Sumeet Shah
    Surgical Oncologist

  • Dr. Ashish Joshi
    Medical Oncologist

  • Dr. Rohit Malde
    Radiation Oncologist

  • Dr. Neena Bhatnagar
    Genetic Counsellor

Core Team Introduction


Sumeet Shah is a Surgical Oncologist, practising in Mumbai.
After having done his M.S. (General Surgery) from Sir JJ Group of Hospitals, Sumeet spent five years at the Tata Memorial Centre, in Surgical Oncology. He performs all major and supra major surgeries for solid organ cancers, his specialty being complete management of Breast cancer and Gastro Intestinal cancers. He runs one of the most popular websites on breast cancer in India and started the first indian online support group for breast cancer patients in India.
+91 93222 37630


Ujwala has undergone the journey of breast cancer twice - once, when her mother was diagnosed, and the other time, when she herself was diagnosed with the same. However, the tragic memories of having seen her mother succumb to cancer did not deter her even an inch and she bravely fought the illness. Her enthusiasm, energy and positive attitude never ceases to amaze all the doctors she has faced, in the journey. She is perfectly fine now, and continues her work as the Head of Trading (Law and Technical) at the Trent Hypermarket Limited, Mumbai. Ujwala takes a very active interest in working towards empowering women with breast cancer awareness, and is the driving force behind The Pink Initiative's endeavours, by actively collaborating with various organizations to conduct presentations geared towards breast cancer awareness.
+91 77383 80741

Volunteers Introduction


Kontak (forum nickname) witnessed her sister's journey through breast cancer, and firmly stood with her at all times. Kontak has been actively involved with the forum, almost since the time it started and always gives a helping hand and a moral boost, to every single person who comes to the forum for support.


Pat is based in Los Angeles, US, with a Masters in Education (taught for 35 years), and a degree in Church and choral music (she sings in church and is a part of the choir); and has been a triple cancer survivor! She has survived Leukemia (2003), then battled breast cancer (2007) and finally, chucked out a melanoma from her body (2013), and is all fit and fine! A phenomenally strong lady, with very balanced thoughts about cancer treatment, Pat plays a very active role on the online forum of The Pink Initiative. Her guidelines in tackling common cancer and its treatment related problems are always penned with simple yet meticulous detail, which help others overcome their problems. Apart from this, the positive attitude she instils in the members is very helpful.


Shikha has been associated with Breast Cancer India (BCI) right since its early days (September 2010) and has spearheaded the Facebook campaign and helped to take it to a new level, by a very active participation. She has also been instrumental in helping the BCI online forum grow and has been one of the founding members along with Dr. Sumeet Shah. Shikha resides in New Jersey, and has done her Masters in Communications from the Rutgers University, New York. Shikha has undergone the journey of breast cancer herself. She is a strong advocate of early detection of breast cancer and works actively in generating awareness amongst the population, especially of Asian origin.


Amit is an experienced marketing professional who has managed the marketing function for India's largest private sector bank for the Middle East and South Africa for more than 8 years. He presently resides in London and pursues cricket umpiring in his spare time. Amit has been actively involved in propagating our Facebook Initiative and increasing its visibility. He firmly believes that the smallest of effort makes the biggest difference to any cause you may undertake.