The Pink Initiative is a Non Governmental Organization, registered under charities in India. We can be contacted at the following:

We shall respond as soon as possible, maximum within 24 hours.

What we do:

  • We run the only existing active online support group for indian breast cancer patients and care givers. There are more than 2300 members and more than 2000 questions answered.

  • Aim to generate awareness about breast cancer, in the masses, by utililing various forms of media as the medium.

  • Conduct Powerpoint presentations across Mumbai, to sizeable crowds. These presentations are purely picture based, and help women to understand breast cancer and clear all myths, and most importantly, arm them to diagnose breast cancer early. Seeing is believing.

  • Apart from the online support forum, We also run a very small offline support group in Mumbai, encouraging one to one interaction of patients belonging to our affiliated doctors.

A glimpse of our work

The Pink Initiative

Do you want us to organize a Powerpoint presentation on Breast Cancer Awareness at your place?

We can come over to your place, if you are located in the western suburbs of Mumbai, to perform a PowerPoint presentation. Following are the pre requisites:

  • A guaranteed audience of at least 100 to 150 people

  • A multimedia projector and adequate seating for audience

  • A cheque of Rs. 5000/-, in the name of 'The Pink Initiative'

  • You cannot be charging anything from the audience. We will not be a part if we see any commercial minded activity in doing this presentation. We will come only if we see that it is done in the true heart of the cause, with aim of empowering women with correct knowledge of cancer

Please Note: The above three points are a must. If audience is less or if there is no multimedia projector, we are sorry, we cannot do it at your place.
We may sound harsh above, but over a period of last seven years, we have seen and learned a lot. We have had the opportunity to get in touch with many many corporates, schools and colleges, women groups, various clubs, political people etc. We have done more than a hundred presentations till date. We havent charged a single penny till June 2018, for anything. But more than 90 percent of those presentations were organized by us. and those who attended our presentations, were bowled away. There is a way to reach out to people when it comes to cancer education.
In the last seven years, we have seen, especially when approached by corporates, by politicians, and by other groups, the extreme level of apathy towards both, the breast cancer cause and towards an NGO, the callous attitude of most who approached us, the taking for granted of an 'NGO'; the lack of respect for our time (it will usually take an hour or two to go, to come back and an hour of presentation - total of five hours, which, we, out of our busy schedule, try to give to the people), the list goes on. People just do not value anything if it is free. We have had instances where people wanted to make money out of our lectures, where they had vested interests and schemes to promote their products, where people have advised us our role as an NGO and what we should be doing. Not once, not twice, not ten but many many times. So, over last seven years, the more we saw, the more we felt hurt and humiliated - forget about being appreciative about some good work, people on the other hand, will advise you on what you should and should not do, and as for our time we give, there is just no respect. So we are done with it. We have completely changed our approach, and we now do selectively for few groups. And such good people are also there, mind you, who are worth working for, worth doing everything for. We still continue the good work, we quietly do for groups who deserve; we have done so many for even groups of 30 to 50.
So if you wish to call us at your place, we are more than happy to come and help you, if your cause if genuine, a cause of educating your workforce on breast cancer. And you can trust us, the passion with which we take it up upon ourselves to educate on cancer, is something you wont regret and you shall be happy. But if you have some agenda hidden underneath our lecture, it's best you contact some other NGO. Transpearency and honesty is what we look for.